Nothing is better than fresh roasted coffee! Did you know that coffee is actually suppossed to be smooth and sweet and not bitter? Cool Beans will only roast your coffee once you have ordered it...Our commitment to you is for you to receive only the freshest possible coffee. We have carefully selected from some of the finest coffee farms around the world and offer a large variety of Fair Trade Certified, Organic, Shade Grown and Rainforest Certified Beans. Our roasting process is "Green" and uses less resources than the traditional roasters do. And if all of the above isn't reason enough to order from us...just think about this....LIFE IS TOO SHORT TO DRINK BAD COFFEE!!